“Smelling Colours” exhibit by Tracy Pepe of The Scented L’air to be featured at Toronto Pearson International Airport.
FOR IMMEDIATE RELEASE
Brampton, Ontario – February 20, 2020. Sniff out a phenomenon! Smelling Colours is a NEW and exciting Scent Installation launching March 1, 2020, at Toronto Pearson International Airport, Terminal 3. Travelers are invited to experience the smells of colours heightened with essential oils and artistic impressions, until the end of May 2020.
Smelling Colours is a sensory art installation that features scent interpretations by scent designer Tracy Pepe. Each scent has been hand-crafted from the finest ingredients. Based on the theory that scent is a vibration, why not try smelling a colour?
To capture this vibration visually, Tracy Pepe approached artist Amanda Busby to capture her feelings while painting. Over the course of weeks, the two artists collaborated to create “Smelling Colours”.
The two women championing this unique concept have a special interest in increasing awareness of mental health. Offering inspiration about how scent and art can inspire individuals to live their best lives, both ladies are proud residents of Brampton, Ontario, a community rich in artistic expression and home to The Rose Theatre, PAMA (Peel Art Gallery Museum + Archives) and various festivals celebrated throughout the year.
Scents are similar to colour and sound; they translate the same vibration. Aromas can make us feel happy, sad, uplifted or relaxed when used correctly in a space. As colour can be used in design, so too, can scent. Indeed, scent can even add another dimension to colours. When colour and scent are combined as a design tool, the application is referred to as Scent Design.
For the last 25 years, Tracy Pepe has been challenging design firms to re-imagine their strategies from an olfactory perspective, enhancing the overall sensory dimension of design. Taking into account architecture, interior design, store planning and consumer demographics, a custom-made scent can be formulated for use in a space to underscore emotional impact, shopper’s insight, aesthetics and brand recognition. Tracy opened her first studio in Downtown Brampton in the summer of 2018, and is proud to partner with Toronto Pearson International Airport, Terminal 3, as well as the City of Brampton.
The City of Brampton is the official exclusive sponsor of the “Smelling Colours” exhibit by Tracy Pepe of The Scented L’air to be featured at Toronto Pearson International Airport.
“The Scented L’air is one of our valued downtown businesses, and we are always happy to support them. This partnership is a win-win – it provides the City with a unique opportunity to support local while encouraging an international audience to visit our unique downtown and explore everything Brampton has to offer.” – Patrick Brown, Mayor. City of Brampton
To schedule an interview, or request a media scent kit, please contact
Montaha Hidefi, 1-519-760-5910, firstname.lastname@example.org
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