Call for Community Partnership & Sponsorship Proposals for 2021

January 11, 2021

Dear Community Partners of Downtown Brampton,


The businesses of the Downtown Brampton BIA are excited to announce that they are currently accepting proposals from local Brampton community organizations for sponsorship and community partnership opportunities for 2021.

This is a great opportunity for Brampton community organizations to connect with the downtown Brampton business district. In 2020 the DBBIA supported a number of organizations such as FOLD, B-Jazzed, Beaux Arts Brampton & Vibrant Brampton.

The deadline to submit community sponsorship/partnership proposals is Wednesday, February 3, 2021 at 5:00 p.m. Proposals must include details on the community project and partnership opportunity and should include a thorough project and marketing plan.

Proposal can be submitted electronically to the Downtown Brampton BIA at and/or by mail to:


7 Queen Street West

Brampton ON L6Y 1L9

Attention: Suzy Godefroy – Executive Director

The Downtown Brampton BIA is comprised of over 300 local business owners and landlords with the objective of improving the quality of experiences for all, who work, live and play in the downtown area. The BIA hosts supports community events to promote the downtown area and to help attract new businesses.

click here to read the Call for Community Partnership & Sponsorship Proposals for 2021

Ontario Announces Provincewide Shutdown to Stop Spread of COVID-19 and Save Lives

TORONTO — As COVID-19 cases continue to rise at an alarming rate, the Ontario government, in consultation with the Chief Medical Officer of Health and other health experts, is imposing a Provincewide Shutdown. Additional restrictions will be put into place and reinforce that Ontarians should stay at home as much as possible to minimize transmission of the virus and prevent hospitals from becoming overwhelmed. The Provincewide Shutdown will go into effect as of Saturday, December 26, 2020, at 12:01 a.m.

Details were provided today by Premier Doug Ford, Christine Elliott, Deputy Premier and Minister of Health, Stephen Lecce, Minister of Education, Dr. David Williams, Chief Medical Officer of Health, and Dr. Naveed Mohammad, President and CEO, William Osler Health System.

“The number of daily cases continue to rise putting our hospitals and long-term care homes at risk,” said Premier Ford. “We need to stop the spread of this deadly virus. That’s why, on the advice of Dr. Williams and other health experts, we are taking the difficult but necessary decision to shutdown the province and ask people to stay home. Nothing is more important right now than the health and safety of all Ontarians.”

In response to these exceptional circumstances, the Provincewide Shutdown would put in place time-limited public health and workplace safety measures similar to those in other jurisdictions. It would help stop the trend of high COVID-19 transmission in communities, preserve health system capacity, safeguard vulnerable populations and those who care for them, and save lives. Measures include, but are not limited to:

  • Restricting indoor organized public events and social gatherings, except with members of the same household (the people you live with). Individuals who live alone may consider having exclusive close contact with one other household.
  • Prohibiting in-person shopping in most retail settings – curbside pickup and delivery can continue. Discount and big box retailers selling groceries will be limited to 25 per cent capacity for in-store shopping. Supermarkets, grocery stores and similar stores that primarily sell food, as well as pharmacies, will continue to operate at 50 per cent capacity for in-store shopping.
  • Restricting indoor access to shopping malls – patrons may only go to a designated indoor pickup area (by appointment only), essential retail stores that are permitted to be open (e.g. pharmacy, grocery store), or, subject to physical distancing and face covering requirements, to the food court for takeout purchases. Shopping malls may also establish outdoor designated pickup areas.
  • Prohibiting indoor and outdoor dining. Restaurants, bars and other food or drink establishments will be permitted to operate by take out, drive-through, and delivery only.

On the advice of the Chief Medical Officer of Health, all Ontarians are advised to stay home as much as possible with trips outside the home limited to necessities such as food, medication, medical appointments, or supporting vulnerable community members. Employers in all industries should make every effort to allow employees to work from home.

The current COVID-19 Response Framework will be paused when the Provincewide Shutdown comes into effect. The impacts of these time-limited measures will be evaluated throughout the 14 days in Northern Ontario and 28 days in Southern Ontario to determine if it is safe to lift any restrictions or if they need to be extended.The Chief Medical Officer of Health will assess and apply lessons learned thus far to the COVID-19 Response Framework to ensure appropriate and effective measures are in place to protect the health of Ontarians and enable economic recovery after the Provincewide Shutdown ends. This will include an assessment of how a revised approach for the safe reopening of retail may be operationalized, according to the latest available evidence.

“This was not an easy decision before the holidays, but we have reached a tipping point,” said Minister Elliott. “We continue to see sharp increases in hospitalizations and occupancy in intensive care units is reaching concerning levels. Urgent action must be taken to prevent our health care system from becoming overwhelmed. By implementing a Provincewide Shutdown, we can work to stop the virus in its tracks, safeguard hospital capacity, and save lives.”

The government is also providing $12.5 million to implement a High Priority Communities Strategy to contain the virus in high-risk communities. The strategy will take a tailored, community-based approach to fund community agencies in 15 priority communities in the York, Peel, Durham, Ottawa, and Toronto regions. The funding will also allow for the hiring of community ambassadors to make people aware of available services and assistance, for coordination of increased testing opportunities and for the arrangement of wraparound supports for those who are COVID-positive. Additional funding of $42 million will also be available to establish isolation centres.

The province will work with our local municipal partners to establish new isolation centres to help those who may need to isolate following testing.

“We continue to see the number of cases in the province grow and the trends in public health indicators worsen. Additional measures are needed provincewide in order to interrupt this concerning growth,” said Dr. Williams. “We must work together to enable everyone to follow these new and time-limited restrictions and protect our health system and our communities.”

The government is working to limit the transmission of COVID-19 in workplaces by supporting essential businesses in doing whatever is necessary to keep workers safe. The Ministry of Labour, Training and Skills Development is leading a multi-ministry COVID-19 Safety Team. The team will partner with local authorities to carry out additional enforcement blitzes in sectors where they are needed most.

New School Protocols

While transmission in schools remains low, all publicly funded and private elementary and secondary schools are to move to teacher-led remote learning when students return from the winter break on January 4, 2021. This action is being taken in support of the Government’s broader efforts to limit the spread of COVID-19.

Schools located in the following Public Health Unit regions can resume in-person instruction on January 11, 2021 for both elementary and secondary students:

  • The District of Algoma Health Unit
  • North Bay Parry Sound District Health Unit
  • Northwestern Health Unit
  • Porcupine Health Unit
  • Sudbury and District Health Unit
  • Thunder Bay District Health Unit
  • Timiskaming Health Unit

For schools in all other Public Health Unit regions, elementary school students are planned to be able to return to in-person learning on January 11, 2021, and secondary school students will continue learning remotely until January 25, 2021, at which point they may resume in-person learning. During this period, child care centres, authorized recreational and skill building programs and home-based child care services will remain open. From January 4-8, 2021, when elementary students move to remote learning, before and after school programs will be closed and emergency child care for health care and frontline workers will be provided. As part of the government’s efforts to protect the most vulnerable, boards will be required to make provisions for continued in-person support for students with special education needs who cannot be accommodated through remote learning for whom remote learning is challenging.

“While our schools are not a source of rising community transmission, we can play an important part of the solution to save lives from COVID-19,” said Minister Lecce. “During this period, students will pivot to teacher-led online learning, with child care provided for our frontline workers. We are taking proactive and preventative action to protect schools following the holiday break to ensure kids can continue in-class learning — something we believe is so important — for the remainder of the year.”

The New Ontario Small Business Support Grant

The government recognizes that small businesses impacted by these necessary public health measures will require additional support so they can continue serving their communities and employing people in Ontario once the COVID-19 pandemic is over. That is why the government is announcing the new Ontario Small Business Support Grant, which will provide a minimum of $10,000 and up to $20,000 to eligible small business owners to help navigate this challenging period.

“Ontario’s business owners have shown remarkable resolve and ingenuity throughout the pandemic. They know better than anyone what they need to come through this very difficult time, so they can continue to serve and employ people in their communities,” said Rod Phillips, Minister of Finance. “The new Ontario Small Business Support Grant will provide significant financial support to eligible small business owners in addition to the other supports made available to our small business community.”

Small businesses required to close or restrict services under the Provincewide Shutdown will be able to apply for this one-time grant. Each small business will be able to use the support in whatever way makes the most sense for their individual business. For example, some businesses will need support paying employee wages or rent, while others will need support maintaining their inventory.

Eligible small businesses include those that:

  • Are required to close or significantly restrict services subject to the Provincewide Shutdown effective 12:01 a.m. on December 26, 2020;
  • Have less than 100 employees at the enterprise level; and
  • Have experienced a minimum of 20 per cent revenue decline in April 2020 compared to April 2019.

Starting at $10,000 for all eligible businesses, the grant will provide businesses with dollar for dollar funding to a maximum of $20,000 to help cover decreased revenue expected as a result of the Provincewide Shutdown. The business must demonstrate they experienced a revenue decline of at least 20 per cent when comparing monthly revenue in April 2019 and April 2020. This time period was selected because it reflects the impact of the public health measures in spring 2020, and as such provides a representation of the possible impact of these latest measures on small businesses.

Essential businesses that are allowed to remain open will not be eligible for this grant. More information about the Ontario Small Business Support Grant is available here. Further details, including how to apply, will be announced in January 2021.

Businesses that are impacted by the Provincewide Shutdown will also be eligible for the property tax and energy cost rebates. In November, the government launched a program to provide rebates to offset fixed costs such as property tax and energy bills for businesses that are required to shut down or significantly restrict services due to provincial public health measures. These Ontario Small Business Support Grant rebates will continue to be available for businesses impacted by the Provincewide Shutdown and earlier restrictions. Business can apply for the rebates here.

Click here to read the full press release.

Downtown Brampton e-Gift Cards Now Available!


December 18, 2020, Brampton (ON)…The Downtown Brampton BIA is excited to announce a new e-Gift Card pilot program, which is a universal “electronic” gift card that can be used at participating Downtown Brampton BIA businesses.

Not sure what to buy for family and friends this holiday season? The Downtown Brampton eGift Card is great choice – as you can shop online or in-person from a wide range of main street businesses in a contactless and easy manner!

The businesses of downtown are super excited about the Downtown Brampton e-Gift Cards and the first 100 cards with a purchase of $20.00 or more will receive an additional $5.00 added onto their gift card!

Downtown Brampton e-Gift Cards will be able to be purchased online through the PAIY app and the BIA’s website, Instagram & Facebook. This e-Gift card is super easy to use and the BIA encourages everyone to download the Downtown Brampton E-Gift Card App through the PAIY app.

Steps to buy the e-Gift Card include:

  1. Download App at PAIY.CA, Google PLAY Store and Apple ITUNES
  2. Create Profile
  3. From the Cards Tab enter claim Code: BRAMPTON2020 4. Buy Gift Card or Gift Your Gift Card!

The Downtown Brampton BIA e-Gift Card is a pilot program and will run from December 16,

2020 through to February 28, 2021, in partnership with the Digital Main Street Future Proof Program, the RIC Centre and technology provider 4Pay. Any e-Gift cards that are not redeemed by the end of the pilot study can be easily converted to Brampton Downtown Dollars.

Businesses who have already signed up to accept the Downtown Brampton BIA e-Gift Card include:

  1. Baci Gifts
  2. Colombia Jeans Fashion Boutique
  3. Deborah Kenny Jewellery
  4. Dolcezza Custom Cakes
  5. Brampton Denture Clinic and Wellness Centre
  6. Brampton Main Opticians
  7. Fanzorelli’s
  8. Fresh Organic Spa Bar
  9. Hair Lab & Co.
  10. Knowledge Bookstore
  11. Pizzanini
  12. Restyle Beauty Boutique
  13. Segovia Coffee
  14. Superior Shea Butter Blends
  15. The Brampton Academy of Martial Arts
  16. Wee Smoke Shop
  17. Tracks Brew Pub

More businesses will be signing up in the near future.  Thanks again for all of your LOCAL LOVE and for supporting the businesses of Downtown Brampton!


RIC Centre is pleased to officially unveil this Digital Main Street Community Collaboration Project bringing together the Downtown Brampton BIA with FinTech innovator 4PAY Inc. to pilot test their digital gift card platform PAIY® to encourage consumers to support local businesses this winter. This Digital Main Street project is made possible through financial support from the Government of Canada through FedDev Ontario’s Regional Relief and Recovery Fund.

Main streets across Ontario are under intense pressure due to COVID-19. The Digital Main Street Community Collaboration Program is focused on bringing together community members to collaboratively identify and solve local main street challenges. The goal is to add resources and assist with piloting solutions that are scaleable to help businesses across Ontario.

“RIC Centre hosted virtual information sessions and a community workshop to bring together technology innovators with local community stakeholders. We are delighted to support the Downtown Brampton BIA with this Community Collaboration project,” stated Pam Banks, Executive Director of the RIC Centre. “We look forward to assessing community interest in buying and redeeming digital gift cards to support local businesses.”

“The Downtown Brampton BIA is focused on supporting our members to recover from COVID19 pandemic restrictions. We believe that 4PAY offers a robust digital gift card platform that will offer residents a great option for safely doing their holiday shopping, online or in-person, at small independent retailers who wouldn’t be able to offer digital cards on their own,” stated Suzy Godefroy, Downtown Brampton BIA Executive Director.

Neil Appalsamy, CEO of 4PAY states, “Recognizing the local merchant and consumer dynamic has been changing over the last several years, this pandemic has rapidly uncovered different levels of preparedness that could be addressed through innovative collaboration. We are excited to work with Downtown Brampton BIA to enable a buy local campaign using the PAIY® platform.”

About RIC Centre

RIC Centre is a not-for-profit innovation hub and business incubator serving the Peel Region and Southern Ontario. RIC Centre’s focus is to be a dynamic catalyst for tech companies. The team consists of more than 100 expert advisors, industry, academic and government partners. RIC Centre helps companies in Advanced Manufacturing, Internet of Things, Hardware & Software, Cleantech and Life Sciences to commercialize their products and get them to market faster.

About 4PAY Inc./ PAIY app

4PAY Inc. is a Canadian Fintech Technology corporation supporting Canadian and international operations. 4PAY has developed the PAIY® Innovation suite trusted by banks, telecom, government, enterprise and communities around the world. PAIY® (pronounced “PAY”) is used to deliver a digital gift card management platform to promote “buy local programs” through community-based gift and payment cards supporting hundreds of businesses with denominations accessible securely from a consumers’ mobile device. Consumers can easily redeem, receive, gift and transfer cards to others using the PAiY App.

About Downtown Brampton BIA

The Downtown Brampton BIA promotes and enhances downtown Brampton through marketing, events and beautification to build confidence and engagement with its members and the community. The Downtown Brampton BIA promotes the commercial area as a vibrant business and shopping district. The Downtown Brampton BIA represents over 300 retailers, restaurants and professional services; the center of the downtown at Main Street & Queen Street is known to many as the “Four Corners.”

In 1853, Brampton was officially incorporated and today is now among the largest urban centres in Canada as the 9th largest city. From its global recognition as a Smart City focused on citizens, to the emerging cultural scene that fosters immense creative talents, great things are happening in Brampton!

About Digital Main Street:

Digital Main Street is a program that helps main street businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, and our Digital Service Squad, a team of street-level team members who help main street businesses grow and manage their operations through technology. Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Microsoft, Facebook, and Intuit QuickBooks, Square and Yellow Pages.

A $42.5-million investment from FedDev Ontario and an additional $7.45 million from the

Government of Ontario brought together the Toronto Association of Business Improvement Areas, Communitech, Invest Ottawa, and the Ontario Business Improvement Area Association to expand the Digital Main Street Platform in order to support more businesses to go digital as a response to the impacts of COVID-19.

About FedDev Ontario:

For more than 10 years, FedDev Ontario has worked to advance and diversify the southern Ontario economy through funding opportunities and business services that support innovation and growth in Canada’s most populous region. Learn more about the impacts the Agency is having in southern Ontario by exploring our pivotal projects.


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