COVID-19 Update March 16, 2020

Dear Downtown Brampton BIA business members and stakeholders,

The Downtown BRAMPTON BIA continues to monitor the Region of Peel health updates on COVID -19 (Novel Coronavirus) and recommend all downtown BIA members stay informed. Further to the announcement by the Government of Canada and the Region of Peel – Public Health, Canadians are being asked to practice social distancing to prevent the spread of COVID-19.

For this reason the Downtown Brampton BIA will be suspending all of our meetings and workshops from Monday March 16, 2020 until April 5, 2020.  In addition to this the BIA’s Easter Egg Hunt will be cancelled.  Staff at the Downtown Brampton BIA will be working from home and will be accessible by phone and email and will be available for all member inquiries.

As many of you know, on Friday March 13, 2020 the City of Brampton announced the temporary closing the City Hall, City programming and all public events from March 16-April 5, 2020 to be cancelled   This includes The Rose Theatre, PAMA, community centers, public libraries.  The City of Brampton will maintain all essential City services to the community.

Downtown Brampton BIA continues to monitor COVID-19 and recommends members refer to these resources:


Symptoms of COVID-19 include;

  • Fever
  • Cough
  • Muscle aches and tiredness
  • Difficulty breathing
  • Less commonly: sore throat, headache and diarrhea have been reported.


For specific information and updates on COVID-19 please refer to:


For the latest status updates on COVID-19 please visit:

During this time of uncertainty, we ask you to support our local business community and help us keep all of our workplaces healthy.


The Downtown Brampton BIA Staff & Board of Directors


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RIC Centre relocation to Downtown Brampton enhances city’s growing Innovation District

RIC Centre relocation to downtown Brampton enhances city’s growing Innovation District

Friday, Feb 28 2020

BRAMPTON, ON (February 28, 2020) – On February 5, Brampton Council approved funding for the relocation of the Research Innovation Commercialization (RIC) Centre to Brampton’s Innovation District. The City has entered into a grant agreement with the RIC Centre of up to $100,000 per year for three years to support its relocation to downtown Brampton. The RIC Centre will open its doors at its new downtown location at 6 George St. in April of this year.


To be competitive in the Innovation Corridor, Brampton is putting the necessary building blocks in place to support a robust Innovation District with resources available to support entrepreneurs at every stage of their journey.


The RIC Centre, an organization that helps entrepreneurs take their businesses to the next level, is a critical addition to Brampton’s Innovation District, which includes:

  • Rogers Cybersecure Catalyst
  • Brampton Entrepreneur Centre (Ideation and Co-working space)
  • Ryerson-Brampton Innovation Zone (Start-Up Incubator)
  • Centre for Innovation
  • RIC Centre (Scale-up Incubator)


The RIC Centre is a technology incubator focused on Cleantech, Advanced Manufacturing, hardware and software startups. It provides business startup services and access to incubator space to entrepreneurs, startups and mature tech companies wanting to kick-start their growth and get their business to market faster. Brampton’s Economic Development team has worked closely with the RIC Centre for many years, collaborating on initiatives that support innovation and entrepreneurial networks in Brampton. Over the last four years, the RIC Centre has helped over 600 active clients raise $110M in funding, generate $97M in revenue and create 1,642 jobs.


The addition of the RIC Centre to Brampton’s Innovation District comes on the heels of announcements of Ryerson’s Innovation Zone and Canada’s first Cybersecurity Accelerator located in downtown Brampton’s Innovation District.


Opening this spring, Brampton’s Catalyst Cyber Accelerator will support Canada’s cybersecurity ecosystem by providing Canadian scale-up companies in cybersecurity and related fields the tools needed to grow and succeed nationally and internationally.


The Ryerson-led Brampton Innovation Zone is modelled after and connected to Ryerson University’s world-recognized Zone network. It is designed to bring people together to brainstorm, kick-start projects, and help take startups from early-stage incubated companies to established thriving businesses. It will open in downtown Brampton early in 2020.




“The City has worked extensively with the RIC Centre in the past and have a long-standing positive relationship with them. We are thrilled to partner with them as we evolve our innovation ecosystem. Together with them and our other partners, we are building a robust Innovation District, which will allow us to support our entrepreneurs and businesses in every stage of their journey. This partnership is a win-win for all involved – especially our entrepreneurs and business owners. Welcome RIC Centre!”

– Patrick Brown, Mayor, City of Brampton


“Our investment in the RIC Centre is key as we work to advance our Term of Council Priority to build a City of Opportunities and attract businesses, entrepreneurs, and jobs to Brampton.”

– Paul Vicente, Regional Councillor, Wards 1&5; Vice-Chair, Economic Development and Culture, City of Brampton


“With our prime location in the middle of the Innovation Corridor, Brampton is growing its innovation ecosystem with the goal of becoming a global leader in innovation. Our staff are committed to building partnerships and putting the necessary conditions in place to make Brampton an optimal location for entrepreneurs and businesses.”

– David Barrick, Chief Administrative Officer, City of Brampton


“We are thrilled to be moving to Brampton. We have built an excellent relationship with Brampton in our work with them over the past few years, and we are excited about our many new opportunities as we get established in our new location. Downtown Brampton has a great energy – a heartbeat – and we are excited to become a part of the innovation ecosystem that is thriving there.”

– Pam Banks, Executive Director, RIC Centre


“The RIC Centre’s Incubator Program is very well designed for B2B businesses, as well as businesses that are not just for software and have more complicated products which require a more complex business model and growth strategy.”

– Hamid Alemohammad, AOMS co-founder; Former RIC Incubator client who saw 300% revenue growth in 2 years.



As one of the fastest-growing cities in Canada, Brampton is home to 650,000 people and 70,000 businesses. People are at the heart of everything we do. We are energized by our diverse communities, we attract investment, and we are embarking on a journey to lead technological and environmental innovation. We partner for progress to build a healthy city that is safe, sustainable and successful. Connect with us on Twitter, Facebook, and Instagram. Learn more at



Natalie Stogdill

Senior Advisor, Public Relations, City of Brampton

905.874.3654 |


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“Smelling Colours” exhibit by Tracy Pepe of The Scented L’air to be featured at Toronto Pearson International Airport.


Smelling Colours

Brampton, Ontario – February 20, 2020. Sniff out a phenomenon! Smelling Colours is a NEW and exciting Scent Installation launching March 1, 2020, at Toronto Pearson International Airport, Terminal 3. Travelers are invited to experience the smells of colours heightened with essential oils and artistic impressions, until the end of May 2020.

Smelling Colours is a sensory art installation that features scent interpretations by scent designer Tracy Pepe. Each scent has been hand-crafted from the finest ingredients. Based on the theory that scent is a vibration, why not try smelling a colour?

To capture this vibration visually, Tracy Pepe approached artist Amanda Busby to capture her feelings while painting. Over the course of weeks, the two artists collaborated to create “Smelling Colours”.

The two women championing this unique concept have a special interest in increasing awareness of mental health. Offering inspiration about how scent and art can inspire individuals to live their best lives, both ladies are proud residents of Brampton, Ontario, a community rich in artistic expression and home to The Rose Theatre, PAMA (Peel Art Gallery Museum + Archives) and various festivals celebrated throughout the year.

Scents are similar to colour and sound; they translate the same vibration. Aromas can make us feel happy, sad, uplifted or relaxed when used correctly in a space. As colour can be used in design, so too, can scent. Indeed, scent can even add another dimension to colours. When colour and scent are combined as a design tool, the application is referred to as Scent Design.

For the last 25 years, Tracy Pepe has been challenging design firms to re-imagine their strategies from an olfactory perspective, enhancing the overall sensory dimension of design. Taking into account architecture, interior design, store planning and consumer demographics, a custom-made scent can be formulated for use in a space to underscore emotional impact, shopper’s insight, aesthetics and brand recognition. Tracy opened her first studio in Downtown Brampton in the summer of 2018, and is proud to partner with Toronto Pearson International Airport, Terminal 3, as well as the City of Brampton.

The City of Brampton is the official exclusive sponsor of the “Smelling Colours” exhibit by Tracy Pepe of The Scented L’air to be featured at Toronto Pearson International Airport.

“The Scented L’air is one of our valued downtown businesses, and we are always happy to support them. This partnership is a win-win – it provides the City with a unique opportunity to support local while encouraging an international audience to visit our unique downtown and explore everything Brampton has to offer.” – Patrick Brown, Mayor. City of Brampton


To schedule an interview, or request a media scent kit, please contact

Montaha Hidefi, 1-519-760-5910,

For more information visit

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