Digital Gift Cards coming to Downtown Brampton through Collaboration with RIC Centre and PAIY® App

Brampton, ON – November 30, 2020  RIC Centre is pleased to announce a Digital Main Street Community Collaboration Project bringing together the Downtown Brampton BIA with FinTech innovator 4PAY Inc. to pilot test their digital gift card platform PAIY® to encourage consumers to support local businesses this winter. This Digital Main Street project is made possible through financial support from the Government of Canada through FedDev Ontario’s Regional Relief and Recovery Fund.

Main streets across Ontario are under intense pressure due to COVID-19. The Digital Main Street Community Collaboration Program is focused on bringing together community members to collaboratively identify and solve local main street challenges. The goal is to add resources and assist with piloting solutions that are scaleable to help businesses across Ontario.

“RIC Centre hosted virtual information sessions and a community workshop to bring together technology innovators with local community stakeholders. We are delighted to support the Downtown Brampton BIA with this Community Collaboration project,” stated Pam Banks, Executive Director of the RIC Centre. “We look forward to assessing community interest in buying and redeeming digital gift cards to support local businesses.”

“The Downtown Brampton BIA is focused on supporting our members to recover from COVID-19 pandemic restrictions. We believe that 4PAY offers a robust digital gift card platform that will offer residents a great option for safely doing their holiday shopping, online or in-person, at small independent retailers who wouldn’t be able to offer digital cards on their own,” stated Suzy Godefroy, Downtown Brampton BIA Executive Director.

Neil Appalsamy, CEO of 4PAY states, “Recognizing the local merchant and consumer dynamic has been changing over the last several years, this pandemic has rapidly uncovered different levels of preparedness that could be addressed through innovative collaboration. We are excited to work with Downtown Brampton BIA to enable a buy local campaign using the PAIY® platform.”

Media Contacts

RIC Centre: communications@riccentre.ca                             Brampton BIA:downtownbia@brampton.ca

Click here to read the full press release.