CYCLE TOURISM WEBINAR TO HELP BRAMPTON BUSINESSES WELCOME CYCLE TOURISTS AND DEVELOP CITY AS A CYCLING DESTINATION
Supported by the City of Brampton in partnership with Bike Brampton, the Ontario By Bike Network will be hosting a free webinar workshop, tailored for businesses in Brampton and area, on September 16, 2021.
The informative one hour webinar workshop will offer tourism businesses and organizations key insights in how to become certified as a bicycle friendly location through the Ontario By Bike Network and reach the growing cycling market in Ontario. Workshop highlights will also include information on cycle tourism product, cycling in Brampton and local cycling developments, demographic and trip planning characteristics of cycle tourists, as well as what services and amenities will attract cyclists to local businesses.
“We are excited to reach out to Brampton businesses and share how they can be a part of the Ontario By Bike Network. This year and related to the pandemic, the growth and interest in cycling has hit a new high level. Not only are more residents cycling, but so too are visitors travelling with bikes. This webinar workshop is a great way for tourism related businesses to find out how to attract and welcome this growing customer base to their location,” says Ontario By Bike / Transportation Options’ Executive Director, Louisa Mursell.
Launched in 2010, the Ontario By Bike Network is currently active in 42 regions across Ontario and has seen over 3,350 attendees register for their workshop and webinar series. Ontario By Bike certifies businesses and locations, who meet the criteria, for free under the following categories: accommodations, food service providers, tourist attractions, business areas and other bicycle-related businesses. With over 1,500 Ontario By Bike businesses already participating in the program, businesses in Brampton can join this provincial network, allowing them to connect with the increasing number of cycle tourists and local cyclists across Ontario.
Brampton has a tremendous opportunity with the growing network of cycling infrastructure and off-road trails. Additionally, its proximity to nearby longer distance cycling routes and trails plus offering a hub of services that cyclists can use, whether on day or multi-day trips, makes the city an attractive destination for cycle tourists. As we look forward, now is perfect time to find out more about this market, the opportunities and how Brampton can become better positioned to welcome and benefit from the increasing number of cyclists.
The webinar workshop is open to the public, owners, managers and/or staff of accommodations, cafes, restaurants, tourist attractions, bike shops and other cycling-related businesses and stakeholders are encouraged to attend.
Webinar Date: Thursday, September 16, 2021
Webinar Time: 10am to 11am
Webinar access and login information will be provided in advance as well as phone option. GoToMeeting will be the webinar platform used.
- Ontario By Bike Network currently has over 1,500 certified bicycle-friendly participating locations in 42 regions across Ontario.
- To date, over 3,350 attendees have registered for workshops and webinars hosted by Ontario By Bike.
- The Ontario By Bike Network is already established in Brampton, Peel Region and adjacent jurisdictions. www.ontariobybike.ca/peel
- Cycling and cycle tourism are growing markets.
- Exploring Ontario by bike is becoming an increasingly popular touring option for cycle tourists from Ontario, Quebec, and as travel resumes cyclists from USA and international origins.
- The Network and workshops will help businesses attract more cyclists.
- Ontario By Bike workshops are free to attend.
- More facts and stats on cycle tourism in Ontario are available at: transportationoptions.org/ontarioresearch
ABOUT THE ONTARIO BY BIKE NETWORK
The Ontario By Bike Network is a project of Transportation Options, a non-profit organization dedicated to fostering sustainable mobility and tourism solutions across Ontario. For more information, visit www.transportationoptions.org. Other successful Transportation Options’ projects include the Bike Train Initiative (www.biketrain.ca) and Parkbus (www.parkbus.ca).
For more information, visit www.ontariobybike.ca or phone 1-866-701-2774.
For workshop registration, go to