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Party in the LANES August Edition Returns on Friday, August 23!

For Immediate Release

Party in the LANES August Edition Returns on Friday, August 23!

Brampton, August 23, 2019 – The Downtown Brampton BIA (Business Improvement Area) is pleased to present Party in the LANES on Friday, August 23.

Party in the LANES takes over McArter Lane, Vivian Lane, George St. South and Garden Square for an evening of excitement running from 6-11 p.m. Brampton’s Downtown laneways transform into festive street parties featuring live music, salsa lessons, belly dancing, local vendors and more. The tribute band, Epic Eagles, plays Garden Square bringing you back to the golden days of the legendary band Eagles.

Indie Rock Artist Stacey Renee takes over the stage in McArter Lane with her unique and edgy, soulful style. Stacey Renee has opened for acts as diverse as The Trews and Suzie McNeil and was featured on Much Music’s television show “disBand.” Dress People is presenting a Fashion Show, and Dancercise will perform throughout the night.

George St. South goes Latin with Gonzalo Olea from Salsa Café at Segovia Coffee leading salsa lessons, and Bachata Swing performs all night. Natalie Zara is back to enthrall with her Egyptian-style and Fusion belly dance.

Vivian Lane transforms into our Kids Lane and features a free PhotoboothTO compliments of our local businesses. Children’s crafts, free face painting and balloon twisting, as well as chalk activities plus a bubble station sponsored by Dolcezza Cakes,  will keep the kids entertained. Boomer, the Brampton Beast mascot, is returning for another visit and Brampton Fire will make an appearance.

Each laneway features local downtown pop-up vendors offering a variety of delicious food and unique products. Many of our businesses will be open late and offering specials. Follow along on social media (#PITL) to participate in our  PITL flash contests.

Party in the LANES has something for everyone to enjoy, so bring your dancing shoes, appetites, and shopping excitement to Downtown Brampton on August 23! This event is brought to you by Downtown Brampton businesses and the City of Brampton.

For more information, visit:

Media Contact:

Colleen Cole | Media & Communications Specialist, DBBIA
(905) 874-3518|



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Downtown Brampton Launches Digital Main Street Service Squad

BIA receives $10,000 Digital Main Street Grant to help main street businesses
improve online presence.

The Downtown Brampton BIA will be launched its new Digital Service Squad program on July 16 thanks to a $10,000 grant from the Ontario government designed to help main street
small businesses improve their online capabilities.

The Downtown Brampton BIA Digital Service Squad will help small businesses in the downtown area
enhance their use of digital tools and techniques to better evolve and grow. The Squad will consist of a trained specialist who will visit and assist BIA-area downtown businesses at no cost to help them set up Google My Business, conduct a digital-readiness assessment and apply for a $2,500 Digital
Transformation Grant. The Squad will start visiting businesses on July 17, 2019.

“We are very excited to welcome Digital Main Street to the Downtown Brampton BIA. This is an incredible opportunity which will help attract visitors, create jobs, and increase the competitiveness of small businesses,” said Suzy Godefroy, Executive Director of the Downtown Brampton BIA. “Small main street businesses in Brampton will to have the opportunity to learn how to promote online, use ecommerce, and streamline their processes with digital tools to stay competitive and win.”

A joint program funded by Government of Ontario and delivered by the Ontario BIA Association, Digital
Main Street helps improve how small main street businesses use digital tools and techniques to become
more successful. Today’s digital economy is vital to small businesses, and DMS will help them adopt new
digital technologies from e-commerce and social media to back-office systems such as payroll and



“Our government is committed to helping small businesses improve their competitiveness, create jobs
and attract investment,” said Ernie Hardeman, Minister of Agriculture, Food and Rural Affairs. “That’s
why I’m so pleased that businesses in the downtown Brampton area will benefit from the expertise of a
Digital Service Squad to help small businesses embrace digital technology. Our investment in the Digital
Main Street program will help to ensure that Ontario is open for business and open for jobs.”
“Gaining the experience necessary to compete in the digital age is an important element of success,” said Prabmeet Singh Sarkaria, MPP for Brampton South. “And businesses in the downtown Brampton area
will receive hands-on training from the Digital Service Squads to help build their online presence.”
Digital Main Street offers two types of grants:

1. Digital Transformation Grant: There are 2,000 grants of $2,500 each available to qualifying small
“main street” businesses across Ontario to help them adopt new digital technologies.
2. Digital Service Squad Grant: There are 300 grants of $10,000 each available to qualifying
municipal or business groups across Ontario to develop and implement local squads of digital
vendors and experts to directly help small businesses.

“The Downtown Brampton BIA is leading the way in using the power of Digital Main Street to help keep
its downtown core vibrant and strong,” said Kay Matthews, Executive Director of the Ontario BIA
Association. “Our small main street businesses are a critical contributor to Ontario’s economic, social
and cultural health, and it’s vital that we work together to ensure their success. Digital Main Street will
help the small businesses of downtown Brampton to compete in an increasingly digital world. Businesses within the BIA area will be introduced to the Digital Service Squad over the coming weeks.

For further information, contact Alex Philip at the Downtown Brampton BIA at

ABOUT the Ontario BIA Association

OBIAA is the network that represents unique and vibrant BIAs across Ontario. The Association supports
and advocates on behalf of its members through the building and nurturing of strong relationships and
partnerships. OBIAA is a leader in the development and sharing of information, tools, resources and best practices, and is the ONE voice on common issues.


ABOUT Digital Main Street

Vibrant main streets help attract visitors, create jobs, and increase the competitiveness of small
businesses, which are the backbone of small rural communities. The world is changing. Small main street businesses across Ontario must think about how to promote online, use e-commerce, and streamline their processes with digital tools to stay competitive and win. To help Ontario’s main street small businesses enhance their digital capabilities and online presence, the Ontario BIA Association and
Ontario’s Ministry of Agriculture, Food and Rural Affairs have partnered on this $12 million initiative
over three years.

Alex Philip
Digital Service Squad Member
Downtown Brampton BIA

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The beginning of a new year often challenges people to commit to better lifestyle habits. Eating better, exercising more, and going to sleep earlier tend to be top of mind for many people, however, there is no better way to start off a new year than with clean and cavity-free teeth. The importance of dental health has been taught to us since childhood, however, as life gets busier, visiting your dentist twice a year may become a task that is often overlooked.

Did you know that Downtown Brampton is home to over ten dental offices? Some of these include My Smile Dentistry, Dentistry at 8 Nelson, Brampton Dental Group, Shoreham Dental, Dental Centre, Queen Street Smiles, Brampton Denture Centre, Dr. Mittlemann Dental office, Park Place Dental.

Whether you are looking to whiten your teeth, straighten your teeth through braces or Invisalign, or looking for veneers or dentures, Downtown Brampton’s experts specialize in a wide range of dental services, making your smile their number one priority. Stepping foot into one of the many dental offices will leave you feeling relaxed and at home from the moment you walk in, ensuring a comfortable visit for each member of your family.

Adam Chow Family and Cosmetic Dentistry provides treatment based on your individual needs and goals and strive for a personalized approach to each patient. Whether you are looking for preventative dentistry, cosmetic dentistry, restorative dentistry, or implant dentistry, Dr. Chow and his associates will help you with all your dental needs.

The Brampton Denture Clinic offers the latest techniques and materials to help you achieve the smile that you always wanted and offer patients complimentary consultations with their knowledgeable staff.

Polaris Dental welcomes new patients and is open on weekends, including Sundays! Located in the heart of Downtown Brampton, Polaris Dental offers comprehensive care for patients and offers cosmetic dentistry, as well as smile-enhancing procedures such as bonding, veneers, ceramic crowns, teeth whitening, and Invisalign.

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